The story of Antonelli Firenze is a narrative of excellence and innovation that begins in the post-war period. In 1953, Luciano Antonelli founded the company in Castelfiorentino, initially known as Vicad and later as Gossip, distinguishing itself for the production of high-quality women's lingerie and nightwear.

In 1999, a generational change brought Enrica, his daughter, to lead the company, inaugurating a new era of style and innovation with the launch of the first women's couture shirt line. This is just the beginning of a series of expansions and renovations that have characterized the brand.

The year 2012 marks a turning point with the introduction of a wider range of products, including pants, skirts, jackets, coats, and knitwear, thus forming the first complete total look collection, faithful to the excellence of "Made in Italy" made by women for women.

The evolution of the brand continues with Marco Berni, Enrica's son, who, as CEO, guides the company towards international expansion. In 2016, the brand opened its first flagship store in Moscow, followed by further openings and a significant consolidation of its presence in the global market.

In 2023, Antonelli Firenze celebrated a significant financial milestone, reaching a turnover of 20 million euros, with a 100% increase in turnover compared to the period from 2021 to 2023. This achievement was made possible thanks to the contribution of a dedicated team of 40 employees. The brand's success extends beyond national borders, with distribution covering over 20 countries worldwide and a solid network of 650 customers, including both wholesale stores and prestigious department stores.

The brand is also gaining ground in Italy, with a significant showroom in Milan, located at Via Tortona 21, spanning an area of 220 square meters. It is also present in renowned department stores in cities such as Moscow, St. Petersburg, Riga, in Germany, Switzerland, Spain, and in Italian cities like Milan, Rome, Florence, and Turin, solidifying its reputation for excellence and luxury in the fashion industry.